The SUPERGIRL experiment is officially less than a roaring success. NOTE: Minimal impact on the Monday fast nationals by local broadcast coverage of NFL MONDAY NIGHT FOOTBALL (aired nationally on ESPN). In Chicago the game was broadcast on an independent station. CBS numbers are only slightly distorted by San Diego where SUPERGIRL aired at […]

        NETWORK FINALS:  OLAF’S FROZEN ADVENTURE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND led Tuesday cable, down 0.02 to 0.64, with KINGS OF PAIN down a tick to 0.27.  Bravo’s REAL HOUSEWIVES OF ORANGE COUNTY […]

        NETWORK FINALS:  48 HOURS lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  A&E’s LIVE PD climbed 0.09 to 0.53, with the lead-in hour at 0.33.  (Note that while theatrical movie ratings only hit our chart when networks erroneously list them […]

  The night was a bout between basketball and soaps. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  There was a significant adjustment (to the next tenth) for WWE SMACKDOWN.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.49/0.35.  Discovery’s GOLD RUSH was at 0.42/0.34/0.24 compared to last week’s 0.41/0.27.  Cable news was led by the […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for STATION 19 and B POSITIVE.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.43/0.35.  ESPN’s MASTERS coverage was at 0.39/0.17.  MTV’s FLORIBAMA SHORE gained 0.03 to 0.33.  On E!, […]

  NOTE:  local preemptions for college basketball may led to a high number of adjustments on Monday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

  NETWORK UPDATE:  AMERICAN NINJA WARRIOR gained 0.1 in final numbers, but THE ISLAND lost the same.  CABLE HIGHLIGHTS:  It was a big night for sports on cable, but above them all was VH1’s LOVE & HIP-HOP ATLANTA, up 0.11 from last week to 1.41.  Its lead-out AFTERPARTY slipped 0.08 to 0.97, and TI AND TINY […]