DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

  A triumph for BEING REUBEN. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

RNC Night 4: There were 19.7 million viewers 2+ across the six major television news networks for last night’s RNC coverage after 10:00 pm ET. That’s 2.1 million viewers below the same night for last week’s DNC and 11.1 million viewers below the final night of RNC 2016. RNC Nights 1-4: For the entire week, […]

        NETWORK FINALS:  The CBS and NBC REPUBLICAN NATIONAL CONVENTION coverage gained 0.1 in final numbers, while MYSTERIES DECODED lost the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  See Mitch Metcalf’s REPUBLICAN NATIONAL CONVENTION Night 4 ratings analysis for a detailed look at the […]

  The preliminary ratings for Night 4 of the REPUBLICAN NATIONAL CONVENTION were almost identical to last week’s final night of the DNC at 0.4/0.2/0.3 in 18-49s and 5.4M total viewers.  For the Republicans, that was roughly the same as Wednesday’s 0.3/0.3/0.3 in 18-49s and up 500K in total viewers from the previous night, while […]

        NETWORK FINALS:  There were no changes from the preliminary Wednesday ratings, including to the REPUBLICAN NATIONAL CONVENTION numbers.  In contrast, last week’s Democratic Convention Night 3 ratings rose on 2 networks in finals, the result being that the RNC ended up at 0.3/0.3/0.3, while the DNC was at 0.4/0.3/0.5 on the […]

  Night 3 of the REPUBLICAN NATIONAL CONVENTION was up slightly from Tuesday’s preliminary numbers at 0.3/0.3/0.3, but a bit below last week’s parallel night for the Democrats (0.3/0.3/0.4).  The disparity was more pronounced in aggregate 2+ ratings for the 3 networks, where last night was at 4.9M (down 500K from Tuesday) and the Democratic […]

        NETWORK FINALS:  The ABC coverage of the REPUBLICAN NATIONAL CONVENTION gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  See Mitch Metcalf’s Night 2 post for detailed analysis of the REPUBLICAN NATIONAL CONVENTION ratings.  A snapshot of the 18-49 numbers had […]