The preliminary ratings for Night 4 of the REPUBLICAN NATIONAL CONVENTION were almost identical to last week’s final night of the DNC at 0.4/0.2/0.3 in 18-49s and 5.4M total viewers. For the Republicans, that was roughly the same as Wednesday’s 0.3/0.3/0.3 in 18-49s and up 500K in total viewers from the previous night, while for the Democrats, it compared to the previous night’s 0.3/0.3/0.4 and 5.8M. Look for Mitch Metcalf’s Convention Night 4 post this afternoon for more details on the broadcast and cable ratings for the night.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
ABC: After reruns at 0.4/0.4, Convention coverage was at 0.4.
CBS: BIG BROTHER was steady at 1.0, and LOVE ISLAND was at 0.4. Convention coverage followed at 0.2.
NBC: Reruns at 0.4/0.3 were followed by Convention coverage at 0.3.
FOX: Reruns at 0.2/0.2.
CW: MYSTERIES DECODED held at 0.2, followed by a rerun PENN & TELLER: FOOL US at 0.1.
Tonight will provide another chance to see how low CW’s BEING REUBEN can go.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 live+same day ratings versus the same night last year and same night last week.
Note: The fast affiliate-based ratings below measure what aired on network affiliates in 210 U.S. markets from 8-11 pm Eastern & Pacific or 7-10 pm Central & Mountain. The numbers are some combination of the network schedule and any pre-emptions (such as local news or weather coverage). Accurate program ratings will be available this afternoon with the broadcast finals.
PREVIOUS THURSDAY NETWORK SCORECARDS (FAST NATIONALS)
PREVIOUS THURSDAY CABLE & BROADCAST NATIONALS
NEWS & LATE NIGHT BROADCAST RATINGS
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