FRESH OFF THE BOAT got off to a fair start, even airing against FOX’s new monster hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their money this season?  Or not? A quick refresher on some critical numbers:  the typical 1-hour TV episode has […]

  NETWORK UPDATE:  In final numbers adjusted to reflect the presidential address at 9PM, CBS’s NFL Films documentary UNDER THE LIGHTS fell 0.2 to 0.5, and EXTANT gained 0.1 to 0.8.  AMERICA’S GOT TALENT rose 0.1 to 1.9, while TAXI BROOKLYN lost 0.3 to 0.8.  On FOX, the HELL’S KITCHEN special was up 0.1 to […]

> After a full season, it’s still not clear just what HOUSE OF LIES is. The season finale, written and directed by series creator Matthew Carnahan, centered on what became the show’s main storyline in the latter part of its run:  the attempted takeover of the management consulting firm that employs Marty Kaan (Don Cheadle) […]

  Millions of Americans desperately worried about the plight of widowed Lady Mary knew where to go for their fix of British aristocracy last night, as DOWNTON ABBEY reached yet another new historic high for PBS.  The Season 4 premiere was watched by 10.2M viewers, up sharply from 7.9M for last year’s premiere (which was […]

> CBS narrowly won the second Friday of the season with a 1.5 Adult 18-49 rating (each of the three scripted programs was down 0.2 from premiere week), while NBC and FOX followed closely with a 1.4 rating, fueled by lower cost unscripted fare.  Dateline averaged a 1.6 over two hours and peaked at a […]

        NETWORK FINALS:  The post-football adjustments for CBS were even more brutal than expected. KEVIN CAN WAIT lost 0.1 to 1.3, while both MAN WITH A PLAN and 2 BROKE GIRLS dropped 0.2 to twin 1.3s, and both THE ODD COUPLE (0.9) and SCORPION (1.1) plunged 0.3, resulting in numbers that the […]

          Now where were we…   BROADCAST HIGHLIGHTS:  As we noted in this morning’s post, we’ll be posting broadcast ratings on the basis of finals rather than preliminary morning numbers.  Starting with the Monday ratings (which we should have tomorrow afternoon), we’ll be able to provide comparisons with the previous week.  […]