LOVE ISLAND hit a new low.  DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

For years now, we have received television ratings the following business day, except for network programs broadcast before or after prime time. Such programs that air in the morning, daytime, early evening or late night periods are not so affectionately called “fringe” dayparts. For decades, fringe daypart ratings for the broadcast networks have been released […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  On Valentine’s Day, the CBS demo snuggled up with a crossover. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  Boosted by its huge NFL lead-in, THE MASKED SINGER rose by half a point to a giant 3.5 in final numbers, and I CAN SEE YOUR VOICE was up 0.2 to 1.8.  Elsewhere, there were 0.1 bumps for ABC’s OLAF’S FROZEN ADVENTURE, TOY STORY TIME and WONDERFUL WORLD OF […]

  NETWORK UPDATE:  THE SUPER BOWL adjusted up to 39.1 in final numbers, slightly below last year’s 39.3.  THE BLACKLIST adjusted down to 8.4, which was far below the 11.4 for the NEW GIRL that ran during the first half-hour of last year’s post-game slot, but above the 6.9 that BROOKLYN NINE-NINE had in the […]

        NETWORK FINALS:  There may have been baseball preemptions on Friday night, because some of the drops in final numbers were sharp:  0.2 for the AMERICAN NINJA WARRIOR and WHOSE LINE IS IT ANYWAY reruns, as well as 0.1 for QUANTICO, DATELINE and the HARRY POTTER special.           Broadcast […]

  A dismal start for the new ABC line-up. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]