SLEEPY HOLLOW got drowsier.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis follows the chart.
FOX: SLEEPY HOLLOW’s move to Fridays briefly looked promising last week, but it fell 0.2 to 0.7, and can’t afford to go any lower. Thinking of which, SECOND CHANCE dropped 0.1 to a torpid 0.5.
ABC: The night started with a 1.0 run of BE MY VALENTINE, CHARLIE BROWN, and then SHARK TANK was sharply up by 0.3 to 1.7. 20/20 was sparked by an interview with a Columbine shooter’s mother and jumped half a point to 1.7.
NBC: GRIMM remained at 0.9, but both CAUGHT ON CAMERA and DATELINE were down 0.1, respectively to 0.8 and 0.9.
CBS: THE AMAZING RACE returned at 1.2. That’s 0.3 below last February’s cycle premiere, but at that time the show was still airing on Wednesdays. Last night’s number equaled the Friday fall premiere. HAWAII 5-0 and BLUE BLOODS aired new episodes for the first time in 3 weeks and were down 0.1 to 1.3/1.4.
CW: THE VAMPIRE DIARIES held at 0.4, but THE ORIGINALS lost 0.1 to 0.3.
CBS has a REPUBLICAN DEBATE tonight, and FOX airs NASCAR. SATURDAY NIGHT LIVE is hosted by Melissa McCarthy, with musical guest Kanye West.
CABLE RATINGS: Come back Tuesday afternoon (24 hours later than normal because of President’s Day) for detailed demographic ratings for top Friday cable programs.
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