DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

        NETWORK FINALS:  There were significant adjustments (to the next tenth) for THE CON and THE MASKED SINGER.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  MTV’s THE CHALLENGE rose 0.08 to 0.56.  ESPN’s NBA doubleheader was at 0.38/0.32.  Bravo’s REAL HOUSEWIVES OF NEW JERSEY ticked […]

  Afternoon football gave a jolt to FOX primetime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

  Cleveland vs. Golden State IV was big, but not as big as last year’s edition.   DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): There’s not much doubt about what tops the ratings on Sunday cable, and AMC’s THE WALKING DEAD did so again, although it was down 0.26 to a mere 7.27.  TALKING DEAD followed as usual, down 0.06 […]

> In addition to region (Northeast, Midwest, South and West), time zone is a very important geographic classification for television ratings analysis.  Almost half of the population (47.4%) lives in the Eastern time zone, while 29.0% call Central home, 17.1% live in the Pacific time zone, and 6.5% live in the relative obscurity of the […]

  NETWORK UPDATE:  There were 0.1 bumps for WHAT WOULD YOU DO, the new episode of WHOSE LINE IS IT ANYWAY and the rerun of THE BRIEFCASE, but THE MESSENGERS lost 0.1 in final numbers.  CABLE HIGHLIGHTS:  Discovery’s ALASKAN BUSH PEOPLE dominated Friday cable at 0.97, despite a 0.11 decline from last week.  Lead-out CATCHING […]

  NOTE:  ABC’s preliminary ratings are probably inflated by local preemptions for MONDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]