Fair results from the night’s newcomers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

        NETWORK FINALS:  The IHEARTRADIO MUSIC FESTIVAL special gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s coverage of the Michigan vs. Florida State ORANGE BOWL dominated Friday cable at 3.36, and other COLLEGE FOOTBALL bowl games included Nebraska vs. Tennessee […]

        NETWORK FINALS:  The 9PM hour of 48 HOURS rose 0.1 in final numbers, and DESPICABLE ME 2 fell the same.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Saturday cable belonged to TBS and its Elite 8 NCAA TOURNAMENT games at 2.78/1.72.  The higher-rated late […]

        NETWORK FINALS:  As we noted this morning, sports preemptions were so plentiful last night that we held our analysis for final numbers. NBC:  THE WALL gained 0.2 to 0.9, then SATURDAY NIGHT LIVE held at last week’s 1.2.  After a 0.5 rerun of GREAT NEWS, THE NIGHT SHIFT rose 0.1 to […]

  NOTE:  The chart below is incorrect as to ABC’s line-up, which replaced THE GREAT AMERICAN BAKING SHOW with a rerun of THE GREAT CHRISTMAS LIGHT FIGHT due to issues with one of the former’s judges. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 […]

  Newsmagazines and reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  A 2-hour […]

        NETWORK FINALS:  THE PROPOSAL lost 0.1 in final numbers, as did both the new and rerun episodes of WHOSE LINE IS IT ANYWAY.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Viacom specials mean simulcasts, and in this case it was of the MTV VIDEO […]

  It’s not a good sign when a new series’ episode rates almost the same as the reruns that follow it. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]