NETWORK FINALS:  ABC’s NBA game adjusted to 0.8.  In addition, the 9PM DATELINE lost 0.2 in final numbers, and the rerun of THE MASKED SINGER was down 0.1.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  On ESPN, the COLLEGE BASKETBALL games were at 0.72/0.24/0.22/0.22/0.18, […]

  Numbers continued to generally subside. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  THE MASKED SINGER ended the broadcast season with a bang. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

        NETWORK FINALS:  ULTIMATE TAG and the rerun MASTERCHEF lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  News was again at the top of cable, with CNN TONIGHT at 0.60/0.84/2.8M, Fox News’s TUCKER CARLSON TONIGHT at 0.52/0.81/4.5M, and MSNBC’s RACHEL MADDOW […]

Playoff football was huge but down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. NBC:  […]

  A fair start for ABC’s new sitcom. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  The game portion of CBS’s primetime NCAA TOURNAMENT coverage adjusted to 2.0, and ABC’s NBA game rose 0.1 to 0.5.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Saturday cable was all about the NCAA TOURNAMENT and animation.  Honors for the top-rated […]

  An off-night DANCING WITH THE STARS took the evening. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]