Due to the Presidential address last night, early ratings may be subject to more adjustment than usual. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership […]

  Last night provided a hint of how much EMPIRE hurts BLACK-ISH. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

        NETWORK FINALS:  CBS’s NCAA TOURNAMENT coverage adjusted to 1.7/1.2/1.0 (with a Duke game during the first hour), better than the 1.1/1.0/1.1 for last year’s first Friday.  Elsewhere, DYNASTY and 20/20 lost 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  14 of […]

  Breaking Bad‘s arrival was the big ratings news on Sunday night, while the launch of Political Animals wasn’t. HBO:  TRUE BLOOD, as usual, took the night with a 2.7 that was a tick higher than last week, beating the season premiere of Big Brother on CBS and for that matter everything else on broadcast […]

  The OLYMPICS OPENING CEREMONY wasn’t a fluke. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and Olympics […]

  A slower decline for the SUPER BOWL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). FOX:  The […]

  From a network point of view, the only thing better than a football game is one that goes to double overtime. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and […]

  Note:  comparisons are to 2 weeks ago, rather than to Thanksgiving Eve. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]