July 20, 2015



WELCOME TO SWEDEN didn’t get much of a hello.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 SUN.19 Jul

NBC:  WELCOME TO SWEDEN returned to the air with a pair of 0.3s, lower than the reruns of HOLLYWOOD GAME NIGHT and AMERICAN NINJA WARRIOR that sandwiched it.  It tied the series low of last year’s season finale.

ABC:  CELEBRITY FAMILY FEUD led the night, down 0.1 to 2.0.  BATTLEBOTS gained 0.1 to 1.3.  None of that did much for the debut of SAVE MY LIFE: BOSTON TRAUMA, which started at 0.8.

CBS:  BIG BROTHER lost 0.2 to 1.8.  The reruns that followed were at 0.5-0.6.

FOX:  GOLAN THE INSATIABLE stayed at 0.5, down from the 0.7 FAMILY GUY rerun that preceded it.

The networks air their regular summer Monday line-ups tonight.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 SUN.19 Jul

CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.