WELCOME TO SWEDEN didn’t get much of a hello.
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).
Ratings analysis and comparisons follow the chart.
NBC: WELCOME TO SWEDEN returned to the air with a pair of 0.3s, lower than the reruns of HOLLYWOOD GAME NIGHT and AMERICAN NINJA WARRIOR that sandwiched it. It tied the series low of last year’s season finale.
ABC: CELEBRITY FAMILY FEUD led the night, down 0.1 to 2.0. BATTLEBOTS gained 0.1 to 1.3. None of that did much for the debut of SAVE MY LIFE: BOSTON TRAUMA, which started at 0.8.
CBS: BIG BROTHER lost 0.2 to 1.8. The reruns that followed were at 0.5-0.6.
FOX: GOLAN THE INSATIABLE stayed at 0.5, down from the 0.7 FAMILY GUY rerun that preceded it.
The networks air their regular summer Monday line-ups tonight.
COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.
CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top Friday cable programs. Saturday & Sunday cable ratings will be posted Tuesday morning.
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WEDNESDAY Ratings
Preliminary ratings are delayed by Nielsen until at least 9:30 am PT (90 minutes past due). The ratings service is performing extra “quality checks,” so be prepared for unusually high quality ratings later this morning!
