NETWORK UPDATE: HAWAII 5-0 gained 0.1 in final Friday numbers. In addition, note that Nielsen has issued highly suspicious numbers showing SHARK TANK as having doubled its preliminary Friday rating to 3.6, and 20/20 almost doing the same by rising to 2.3. We’ll update this post when new info comes in, but for now […]
>Oprah Winfrey broke a cardinal rule of the Nielsen ratings game by appealing directly to Nielsen sample members to watch her struggling network. As reported in the New York Times and elsewhere, Oprah tweeted Sunday night “Every 1 who can please turn to OWN especially if u have a Neilsen box” as she wrote about […]
None of the new Sunday arrivals look like a breakout hit. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]
> NEW SHOWS in CAPS. New Time Periods in Italics WHAT WE LIKE: With five new shows, CBS provides lead-ins to four of them, asking only A Gifted Man (Patrick Wilson as a surgeon whose dead ex-wife returns) to open a night (Friday). The two new comedies at 8:30 Monday and Thursday have very compatible […]
DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###
FOX’s UFC coverage beat up everyone else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]
NETWORK FINALS: CBS had a bad night in adjustments (possibly due in part to local preemptions for College Basketball division tournaments), with BLUE BLOODS down 0.2, and both MACGYVER and HAWAII 5-0 down 0.1. In addition, SPEECHLESS lost 0.1 in final numbers. Broadcast Official Nationals Program Ratings […]
> Disclaimer: Network pilots now in circulation are not necessarily in the form that will air in the Fall. Pilots are often reedited and rescored, and in some cases even recast or reshot. So these critiques shouldn’t be taken as full TV pilot reviews, but rather as a guide to the general style and content […]