The title BETTER LATE THAN NEVER may also have applied to its late-August launch. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

UPDATE: In the official live+same day nationals for Sunday 2.26.2017, The Oscars averaged a 9.1 18-49 rating and 32.9 million viewers 2+, a modest +6% lift from the fast nationals.  That is a record low 18-49 rating, and the total viewer counts managed to stay slightly above the 2008 low, thanks mostly to population growth in the […]

        NETWORK FINALS:  AMERICAN NINJA WARRIOR and the rerun of THE BACHELORETTE gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Most shows were down on July 4th eve.  On VH1, LOVE & HIP-HOP dropped 0.14 to 1.16, a HOLLYWOOD special was […]

  Now that NFL football has returned to Sundays, the weekly ratings for NBC, FOX and CBS will be subject to more than the usual amount of adjustments, and we won’t know exactly where those networks stand until final ratings are released on Tuesday morning. NBC:  Preliminary numbers for NFL SUNDAY NIGHT FOOTBALL have the […]

  SCORPION and GOTHAM each largely held their ground. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Monday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Although the WINTER OLYMPICS towered over everything else, several of the other networks weren’t suffering. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

  The newly-rehired CELEBRITY APPRENTICE finale earned a blah reference. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  Summer line-ups remained largely stable. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]