NETWORK FINALS:  The NCAA TOURNAMENT games on CBS adjusted to 0.99/0.98, which compared to 0.9/1.2 for the first round in 2019.  In addition, WWE SMACKDOWN adjusted up to the next tenth.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The NCAA TOURNAMENT accounted for 10 […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Note: The fast affiliate-based ratings below measure what aired on […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment) Saturday, the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).  

Game 6 of the World Series Tuesday night averaged a 3.0 adult 18-49 fast national rating, which we are estimating will go up to around a 3.5 adult 18-49 rating in the official nationals (after time zone adjustment for this live telecast).  Previous record low for Game 6 (a 5.7 in 2013 for Boston-St. Louis, a […]

  More adjustments are on the way. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

  Once again, Tuesday primetime was AMERICA’S GOT TALENT and then everything else. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>CBS wins the night by a mile and premieres a new comedy successfully.  NBC’s comedy shuffling goes unnoticed, and The Firm further erodes the 10 pm hour.              Nightly Adult 18-49 Rating Thursday     CBS    ABC    FOX    NBC    CW01.12.2012   3.5    2.8    2.1 […]

> The network development season for shows that would go to series in 2012-13 is in full gear, and that means an avalanche of press releases and trade reports that describe many of the deals as “put pilots.”  In recent weeks, Stephen Gaghan, Josh Friedman, Sarah Silverman, Shawn Ryan, Ryan Reynolds, and Greg Berlanti are […]