> Broadcasting & Cable says that Fox has completed selling its prime time inventory for next season.  Reportedly, Fox has sold 80% of its spots, leaving the rest for “scatter market” sales during the season when the networks hope advertising rates will rise even more as supply tightens and last-minute demand increases.  The article goes […]

      NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted up 0.1 to 1.4, and FOX’s game stayed at 1.0.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  As with most fall Saturdays, cable was dominated by COLLEGE FOOTBALL, with games and related programming occupying all 6 of the […]

  Basketball, as always, beat Broadway last night. ABC:  Per Mitch Metcalf:  we have adjusted the 4.6 fast national adult 18-49 rating for NBA FINALS GAME 2  to an estimated 5.4 rating.  However, the 5.4 would still be 17% below the Sunday night game last year (on June 17), a similar decline to Game 1 on […]

>It was a surprisingly good night for network television last night with three networks up over the same night last year and only NBC flat to marginally down versus last year.  ABC led the way with the 45th Country Music Awards, up a tenth of a rating point over last year’s edition.  FOX’s The X […]

  Wrestling easily took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

        NETWORK FINALS:  The rerun of THE GOLDBERGS gained 0.1 in final numbers.  A couple of less-rounded finals:  STAR ended up at 1.26, and THE 100 at 0.43.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The opening episode of BET’s MADIBA miniseries was a mere […]

>As the fall premiere dates roll out, we are reporting each network’s plan as they are announced (see CW and FOX dates).  Behind the scenes a game of chicken is played.  No one really wants to go first, but deadlines loom that force the networks to get their premiere strategies into the open.   First, the […]

  NETWORK UPDATE:  Nielsen announced this morning that there have been systematic problems with their ratings since March, which weren’t noticed through the months of low summer viewing, but became obvious once the fall season began.  Although Nielsen didn’t address the issue directly, the assumption is that this is the explanation (you can read the […]