A fairly standard Friday. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. CBS:  The […]

  Not much excitement for a 1-hour FAST & FURIOUS 9 promo. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

    NETWORK FINALS:  OLYMPICS ratings climbed 0.4 in final numbers to 5.9.  Elsewhere, the 9PM rerun of WAYWARD PINES fell 0.1 to 0.1.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  Cable coverage of the RIO SUMMER OLYMPICS took 5 of Saturday’s top 11 slots (and all of […]

  CBS bid a fond farewell to its share of THURSDAY NIGHT FOOTBALL for the season. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over […]

Wow.  USA vs Ghana on ESPN Monday just missed averaging 10 million viewers over the course of the entire telecast.  This is double what the USA matches did in 2010 from South Africa, and the demographic ratings (almost 6 ratings with young men) are excellent.  The other two matches earlier in the day Monday are […]

  HBO’s Aaron Sorkin opus THE NEWSROOM fared well in its Season 2 premiere last night, drawing 2.2M total viewers (plus another 400K for the late-night re-airing).  Demo info won’t be available until tomorrow, but that should translate into a solid 0.9-1.0 in 18-49s.  The total viewer number isn’t quite a series record–the Season 1 […]

        NETWORK FINALS:  As we noted on Saturday morning, since all the networks were disrupted by the 9PM presidential address, we’ll look at the Friday ratings more closely today now that we have adjusted finals. ABC:  ONCE UPON A TIME (0.4), AGENTS OF SHIELD (0.5) and 20/20 (0.4) were all down 0.1 […]

> Even diminished from the powerhouse it once was, GREY’S ANATOMY is the foundation of ABC’s drama schedule, and its return to the air after a nearly 2 month absence should lift the network’s Thursday considerably. WHERE WE LEFT OFF:  Things were grim when we last visited Seattle Grace.  Cristina (Sandra Oh) had, unknowingly, operated […]