November sweeps didn’t begin very tunefully. FOX:  With music-themed competition on 2 other networks, THE X FACTOR slumped to 2.3, its season low and no better than last week’s out-of-time-period semi-repeat on Tuesday. ABC:  The CMA AWARDS won the night with 3.8, but that was down a whopping full rating point from last year’s 4.8, […]

    NOTE:  Due to Thanksgiving, comparisons are to 2 weeks ago unless otherwise noted.   NETWORK FINALS:  THURSDAY NIGHT FOOTBALL adjusted to 5.0, down 1.1 from the Thanksgiving night game.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  NFL Network’s portion of THURSDAY NIGHT FOOTBALL was at 0.77, […]

  Today’s announcement by NBC that GUYS WITH KIDS has received a 4-episode back order (making for a season total of 17 episodes) seems to require some note. In last night’s ratings, Guys had a 1.3 rating in 18-49s.  1.3!  The network is trying to spin this as admirable because it’s held steady with lousy […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

ABC’s Fall Finale Sunday was a moderate success. ABC:  ONCE UPON A TIME could only hold even at 3.1 for its last episode of 2012.  REVENGE climbed 0.2 to 2.4, but that didn’t put it far above last week’s season low.  For what it matters, 666 PARK AVENUE was also up 0.2 to a still-tepid […]

        NETWORK FINALS:  20/20 gained 0.1 in final numbers.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s NBA doubleheader was at 0.70/0.59, and an afternoon COLLEGE FOOTBALL bowl game was at 0.29.  A&E’s LIVE PD returned from its holiday break up 0.07 to 0.61, with […]

The networks oh-so-slowly began to climb out of their holiday cave. NBC:  What did PARENTHOOD ever do to justify its treatment by NBC?  The show has been subject to every kind of indignity throughout its run, and last night the network, in a rush to clear the decks of new episodes (to make way for […]

SUNDAY SPORTS.  Sunday was the extremely powerful doubleheader of the NFC and AFC Championship Games (26.1 and 27.9 Household ratings, respectively, in the 70% of the country covered by the 56 markets with local Nielsen meters).  Early in the day before football started, NBC managed a 1.4 rating for its second day of the strike-shortened […]