It was a great night for BIRDMAN, but not so much for ABC. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

>Big time professional sports dominate the top of this week’s cable ratings chart.  The NFL Draft turned in an excellent 3.3 rating with Adults 18-49 and nearly 7 million viewers 2+.  The Draft finished in third place in the 8:00 half hour on Thursday (behind only Big Bang Theory on CBS with a 4.1 rating […]

  BROADCAST FINALS:  Note that due to last week’s State Of the Union address, comparisons are to 2 weeks ago unless otherwise noted. ABC:  THE BACHELOR aired a Tuesday edition at 0.76, down a tenth from Monday.  TO TELL THE TRUTH followed at 0.29. CBS:  FBI gained 0.04 to 0.65, FBI: INTERNATIONAL ticked down to […]

>ESPN’s Monday Night Football rebounded to more normal levels last night and moved back into its usual #1 spot on the cable Adult 18-49 rating chart.  (Kansas City upset San Diego in overtime.)  On AMC, Walking Dead is still the top scripted program on cable this week, but the 3.1 rating, while still very good, […]

  BROADCAST FINALS:  CBS aired a WHITNEY, A LOOK BACK special at 0.15, and CW’s original was at 0.03.  In late night, SATURDAY NIGHT LIVE returned from a break at 0.83.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  The Final Four games of the NCAA TOURNAMENT were at 2.72/1.89 on TBS, 1.69/0.94 […]

CBS had a terrific start to the NCAA Men’s Basketball tournament with its two late games Thursday, right around 5.5 million viewers ages 2+.  These audience levels are among the best ratings for this day in recent years: the 7:00 pm game on CBS (#8-Cincinnati beating #9-Purdue 66-65 in OT in telecast 7 of the […]

> When the troops gather in New York the week before the Upfronts, just about every arm of the network is represented and gets to weigh in on the new shows and the schedule.  Each has its own vested interests: DEVELOPMENT:  They nurtured the pilot from pitch to script, through multiple rewrites, casting, production and […]

  BROADCAST FINALS: ABC:  The season finale episodes of JUDGE STEVE HARVEY were at 0.41/0.34 compared to last week’s 0.40.  The season finale of TO TELL THE TRUTH gained 0.03 to 0.30. CBS:  FBI ticked down to 0.55, FBI: INTERNATIONAL lost 0.04 to 0.49, and FBI: MOST WANTED was up 0.02 to 0.47. NBC:  YOUNG […]