HBO:  This just in from the Department of Duh:  the season finale of TRUE BLOOD was the highest rated show on cable Sunday night, and would have been the highest rated on all of television if not for preseason football on NBC.  The finale scored a 2.8 in 18-49s, even with both last week […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

  Our saga of the hour-by-hour battle for territory on the broadcast network landscape continues.  Today, the motley group of series that make up Wednesdays–although due to scheduling strategies and the first Presidential debate on October 3, some of the new arrivals won’t be launching for a couple of weeks.  (Note, again, that CW’s  targeted […]

  For the most part, the networks are taking Memorial Day weekend off. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated by at least two tenths of a rating point because of […]

All the sports on Sunday’s air seemed to help the non-sports. ABC: It was a good night for ONCE UPON A TIME, REVENGE and 666 PARK AVENUE, as the scripted trio all rose from last week.  Once was up by 0.3 to 3.3, REVENGE by 0.2 to 2.8, and 666 by 0.3 to 1.8.  The […]

  The combination of the final game of the World Series and Sunday Night Football did nothing to dent the numbers on cable’s showcase night of the week. AMC:  A pivotal episode of THE WALKING DEAD, which also happened to be the series’ best episode since it first started, was naturally the night’s big winner, incredibly up […]

  Yesterday ABC announced a full-season order for NASHVILLE, adding the usual back 9 to its initial 13 episodes.  The show’s ratings haven’t been great, hovering in the 1.8-2.0 neighborhood in recent weeks, but that’s been enough for 2d place in the hour (except last week, when Chicago Fire received a boost from a massive […]