Our saga of the hour-by-hour battle for territory on the broadcast network landscape continues.  Today, the motley group of series that make up Wednesdays–although due to scheduling strategies and the first Presidential debate on October 3, some of the new arrivals won’t be launching for a couple of weeks.  (Note, again, that CW’s  targeted […]

NBC Monday inched up a tenth of a rating point from the last two weeks — a very solid night top to bottom.  CBS appears to have had a good night (the best Monday in three weeks), but that 2.8 rating is probably inflated by at least two tenths of a rating point because of […]

  America’s fascination with OJ Simpson continued with ABC’s premiere of the documentary miniseries OJ: MADE IN AMERICA, with a 0.9 rating that was quite good for a summer Saturday night.  The show will now attempt an unusual pivot, switching to ESPN on Tuesday for the rest of its run.  ABC started the night with […]

All the sports on Sunday’s air seemed to help the non-sports. ABC: It was a good night for ONCE UPON A TIME, REVENGE and 666 PARK AVENUE, as the scripted trio all rose from last week.  Once was up by 0.3 to 3.3, REVENGE by 0.2 to 2.8, and 666 by 0.3 to 1.8.  The […]

  The combination of the final game of the World Series and Sunday Night Football did nothing to dent the numbers on cable’s showcase night of the week. AMC:  A pivotal episode of THE WALKING DEAD, which also happened to be the series’ best episode since it first started, was naturally the night’s big winner, incredibly up […]

  Yesterday ABC announced a full-season order for NASHVILLE, adding the usual back 9 to its initial 13 episodes.  The show’s ratings haven’t been great, hovering in the 1.8-2.0 neighborhood in recent weeks, but that’s been enough for 2d place in the hour (except last week, when Chicago Fire received a boost from a massive […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

  AMC:  With one week to go until its fall finale, THE WALKING DEAD was of course at the top of the night, with a combined 7.0 (up 0.3 from last week) for its two primetime airings.  As has become traditional, this was only behind the week’s network football games (Sunday and Thanksgiving night) as […]