Considering the number of events on the air, a surprisingly stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

>The most recent Promo Watch numbers are based on prime time broadcast network programming between February 16 and March 1, with about 16 hours of programming sampled for each network over that period.  (Click “read more” to see the latest chart.)ABC.  GCB continues to be the top ABC priority as it heads toward Sunday night’s […]

  BROADCAST FINALS ABC:  STATION 19 dropped 0.07 to 0.54, GREY’S ANATOMY fell a tenth to 0.51, and BIG SKY was down 0.02 to 0.25. CBS:  The primetime hours of the NCAA TOURNAMENT were at 1.35/1.05/0.83.  That was higher than Night 1 of the 2021 Tournament, although that was a Friday. NBC:  LAW & ORDER […]

  There was bad news for just about everyone last night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

>A fairly typical summer week on cable.  Jersey Shore and True Blood land on top of the chart, while ESPN’s Monday Night Football (preseason) had a good showing.  Keeping Up with the Kardashians (featuring the taste and elegance of a wedding that only a cable reality series can muster) was up to a 2.0 rating […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS gained 0.03 to 0.52, AMERICAN IDOL rose 0.08 to 0.73, and THE ROOKIE was steady at 0.35. CBS:  60 MINUTES was boosted by afternoon Masters coverage by 0.38 to 0.91.  Returning from a Grammys break, THE EQUALIZER dropped 0.12 to 0.53, NCIS: LA fell 0.08 to 0.44, […]

During the NCAA Basketball Tournament’s Round of 32 Saturday and Sunday, almost every game on each network was in line with ratings for the same games the past few years.  (We do not have result from the CBS games in the afternoon yet — those ratings will arrive Thursday along with all other non-prime time […]

> DISCLAIMER: These initial impressions are based on the clips (usually 3-5 minutes) released by the networks to use in their Upfront presentations and for promos.  They’re chosen to sell the show, not to accurately represent it.  So take the reactions below with a large satchel of salt–we may well feel differently about these shows […]