> On a night without a lot of movement, sometimes standing still works out for the best. FOX:  Zooey Deschanel may not be a mainstream movie star, but her Manic Pixie Dream Girl charms are definitely making her one on TV:  NEW GIRL (see our Pilot + 1 Review) is just a hair behind 2 […]

  BROADCAST FINALS ABC:  THE ROOKIE held at 0.53, THE ROOKIE: FEDS dipped 0.03 to 0.33, and WILL TRENT was down 0.02 to 0.27. CBS:  Reruns at 0.36/0.28/0.25. NBC:  NIGHT COURT continued to fall to earth after its big premiere, down 0.19 to 0.55, and AMERICAN AUTO was down 0.06 to 0.32.  LA BREA aired […]

> Ratings for last night’s premiere of AMERICAN HORROR STORY on FX are promising, if not overwhelming.  The show’s 10PM initial airing was watched by about 2 million people 18-49, which should equal something like a 1.5 rating in that demo; when the night’s 2 rebroadcasts are added, the number goes to 3.2 million people […]

  BROADCAST FINALS ABC:  A run of the original pilot for THE MANDALORIAN (to coincide with the new season starting this week on Disney+) was at 0.29.  20/20 was up 0.03 to 0.34. CBS:  SWAT fell 0.13 to 0.33, followed by reruns at 0.21/0.20. NBC:  LOPEZ VS LOPEZ ticked down to 0.26, YOUNG ROCK gained […]

  THE PASSAGE continued downward. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]

> On a night when atypical competition should have made for some shuffling in the numbers, the news was that there wasn’t much at all. ABC:  The network had to be hoping that with a repeat Office on NBC and the male-skewing World Series on FOX, they could get some extra viewers for GREY’S ANATOMY.  […]

  BROADCAST FINALS ABC:  After reruns at 0.29/0.27/0.27/0.19, A MILLION LITTLE THINGS lost 0.04 to 0.20. CBS:  SURVIVOR slipped 0.02 to 0.72.  After a rerun at 0.24, TRUE LIES was down 0.03 to 0.23. NBC:  The CHICAGO franchise returned from a 2-week break with MED down 0.11 to 0.48, FIRE down 0.13 to 0.53, and […]

  Due to last week’s State of the Union address, the last-minute postponement the week before that, and other preemptions, most 9-11PM comparisons (and some in the 8PM hour) are to 3 or 4 weeks ago. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult […]