DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

  NETWORK UPDATE:  THURSDAY NIGHT FOOTBALL adjusted up to 4.5, the night’s easy winner but nowhere near last week’s 7.5.  (It also scored 1.15 in its NFL Network simulcast.) THURSDAY CABLE:  ESPN’s COLLEGE FOOTBALL coverage (featuring two top 25 teams: #5-Auburn at #20-Kansas State) led the night at 1.34, far higher than last week’s 0.38 […]

  BIG BROTHER’s night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

> SMASHWatch is glad it’s on NBC. NBC:  Last night SMASH slipped for the first time below the Mason-Dixon line of network TV ratings, to a 1.9 (and in each of last 3 weeks, the show has declined further when final numbers for the night were released).  This made it the lowest-rated original show on […]

        NETWORK FINALS:  There were no changes from the preliminary July 4th ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s HOT DOG EATING CONTEST led the July 4th cable ratings, but at 0.32 it was down 0.23 from the 2019 edition.  Cable news covered […]

  Some drops from last week’s premieres. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> Jersey Shore’s reign at the top of the weekly cable chart is over.  The NFL double-header on ESPN’s Monday Night Football saw to that.  The early game started at 7:00 ET and scored a 6.3 demo rating, down from last year’s ESPN opener but still potent.  The later game, featuring a late start time […]