FOX benefited from America’s Got Talent being benched by the NHL on NBC, which carried Game 6 of the Stanley Cup Final (the Los Angeles Kings winning their first championship in the franchise’s 46-year history).  ABC also was helped to a lesser extent by displaced reality viewers looking for an alternative to hockey. FOX won […]

Promo Watch begins and so far ABC’s 666 Park Avenue and Nashville stand out so far (thanks to a solid assist from the NBA). With the arrival of summer, it is time for the broadcast networks to get busy rolling out their marketing campaigns for their new fall shows.  While each network employs a variety […]

Big Brother returns, to limited viewer excitement. CBS:  The network won the night with the premiere of BIG BROTHER, which was down 0.2 from last year’s debut at 2.6.  Last night’s score was actually lower than the rerun of THE BIG BANG THEORY (2.8) that preceded the premiere. ABC:  DUETS stumbled toward next week’s finale […]

  Another easy win for AMERICA’S GOT TALENT. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Monday night’s Olympics coverage on NBC scored a solid 10.5 rating with Adults 18-49, just a tenth of a point off Beijing’s pace but well ahead of Athens and Sydney. FOX went with repeats of Hell’s Kitchen Monday, averaging a 1.1 rating and making it the second place broadcast network in the shadow of the Olympics.  CBS […]

NBC held on to win another Tuesday last night, with a soft 2.1 Adult 18-49 rating from 8-11 pm (down from a 2.3 last week and the fairly routine 2.2-2.3 before the Olympics started).  America’s Got Talent remains the highest-rated show on the night, but it drifted down to a 2.5 from 8-10 pm last night […]

It’s going to be a long fall for CBS on Monday nights.  Last night’s slate of season premieres on CBS average a 2.7 Adult 18-49 rating in the fast nationals, far below the 3.6 nightly rating we forecast back in May for the entire fall run of original episodes on CBS Monday.  That 3.6 forecast […]

On a night when a pulse-pounding hour of HOMELAND conclusively answered the question “Can this season be as good as the first?” (the answer is Yes), the broadcast networks continued their fall in more ways than one. ABC:  666 PARK AVENUE now has to be considered officially in trouble, with a 1.7 that’s well below […]