BROADCAST FINALS:  ABC’s NBA game was at 0.55.  FOX’s COLLEGE BASKETBALL was at 0.14.  On CW, MASTERS OF ILLUSION ticked down to 0.04, and WORLD’S FUNNIEST ANIMALS ticked up to 0.04.  In late night, NBC’s SNL gained 0.05 to 0.76.   Broadcast Official Nationals Program Ratings Chart   CABLE HIGHLIGHTS:  COLLEGE BASKETBALL was at […]

  The SUPER BOWL continued to slide. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

> A lot can happen between the creation of a TV pilot in the spring and production of episodes for the regular season:  a writing/producing team is hired, audience focus groups weigh in, networks and studios (which may have had their own turnover in the off-season) give plenty of notes, both helpful and otherwise, and […]

BROADCAST FINALS ABC:  STATION 19 was steady at 0.45, GREY’S ANATOMY gained 0.05 to 0.48, and the season finale of ALASKA DAILY was down 0.02 to 0.19. CBS:  Back from a 2-week break, YOUNG SHELDON dropped a tenth to 0.58, GHOSTS lost 0.06 to 0.55, SO HELP ME TODD dipped 0.03 to 0.31, and CSI: […]

> It was ABC’s turn for some post-preemption malaise. ABC:  The network’s Wednesday schedule returned from its CMA Awards break to drops across the board.  The 2 new shows were hit hardest, as SUBURGATORY dipped 0.3 and REVENGE 0.4.  Neither of the declines were anything to worry about (Revenge still tied for 1st place in […]

  BROADCAST FINALS ABC:  AMERICA’S FUNNIEST HOME VIDEOS, with a boost from the 1.15/2.18 NBA PLAYOFFS games that preceded it, rose 0.18 to 0.66.  A 3-hour AMERICAN IDOL was up 0.04 to 0.68. CBS:  60 MINUTES dropped 0.11 to 0.44, THE EQUALIZER dipped 0.03 to 0.40, EAST NEW YORK held at 0.28, and NCIS: LA […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). ###

> Viewers continue to be uninspired by the network offerings:  with one exception, season lows were the order of the evening. CBS:  CSI benefited from a repeat SVU on NBC and no Revenge on ABC, and scored its second-best rating of the season.  Before that, though, SURVIVOR tied a season low even though this was […]