A stable night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

ABC won another night with the NBA Finals.  Game 3 (Miami beating Oklahoma City and taking a 2-1 lead in the series) averaged a 5.6 preliminary Adults 18-49 rating from 8-11 pm, although that number will rise to a 7 or more when the official nationals are released tomorrow morning.  For the entire evening (including […]

  NOTE: CBS, NBC and FOX numbers below inflated slightly by a few major-market pre-emptions for NFL Preseason games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total […]

A terrific night for NBC as the Sports division took control of Sunday night from the Entertainment division.  U.S. Olympic Trials coverage of three sports dominated the other networks, posting a 2.5 preliminary Adult 18-49 rating from 7-11 pm while the other networks could only muster around a 1 rating (with mostly repeats). NBC started the […]

A rerun has the highest score of the night. ABC:  DUETS had an ignominious exit with a series low 0.9. WIPEOUT was down 0.2 from last week to 1.6, but ROOKIE BLUE won its hour with 1.4, up from last week. CBS:  Reruns of THE BIG BANG THEORY are a ratings powerhouse, cleaning up on […]

NBC changed format a bit Sunday night and aired Michael Phelps: America’s Golden Champion from 7-8 pm, followed by traditional Olympic coverage from 8 pm-midnight, including the men’s 100M dash, gymnastics individual apparatus finals, and beach volleyball.  The night started slowly, as it usually does, with a 5.5 Adult 18-49 rating in the 7:00 half hour, building […]

Viewers have the same lack of interest in the DEMOCRATIC NATIONAL CONVENTION that they did in the Republicans. FOX:  Without the burden of convention coverage, and with its HELL’S KITCHEN/MASTERCHEF double-bill at 2.5/2.7, the network romped away with the night. NBC:  AMERICA’S GOT TALENT‘s 2.3 was the highest-rated non-FOX show of the night, but it’s […]

Completely updated with official national ratings. Thursday premiere night is down 23% collectively for the broadcast networks (10.5 Adult 18-49 rating last night versus 13.7 last fall on premiere Thursday).  CBS is most on track, winning the night and just two tenths of a rating point behind both last year and our estimate for the […]