April 7, 2015



College basketball’s big night.

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

Ratings analysis and comparisons follow the chart.

Demo Profile 2015 MON.6 Apr

CBS:  The preliminary 7.2 rating for the NCAA CHAMPIONSHIP GAME was up 1.2 from last year’s preliminary number, which then adjusted upward to a final 7.2, so last night’s adjusted rating should be significantly higher.  The night started with a 2.4 MIKE & MOLLY rerun, fueled by early arrivals for the big game.

NBC:  THE VOICE fell 0.3 to 2.9.  Currently, THE NIGHT SHIFT is up 0.2 from last week to 1.4, but the show routinely begins at 10:01PM, so that number may not stand when final ratings are issued this afternoon.

ABC:  DANCING WITH THE STARS was down 0.1 to 2.0, followed by 0.8 for a CASTLE rerun.

FOX:  After a 0.5 GOTHAM rerun, THE FOLLOWING dropped 0.2 to a new series low 0.9, the second week in a row that it’s hit a low.

CW:  THE ORIGINALS and JANE THE VIRGIN returned from hiatus, to little effect:  ORIGINALS held at its series low 0.5, and JANE fell 0.1 to its series low 0.4.

Aside from a rerun of THE FLASH, the networks are new tonight.  With NBC airing a 2-hour THE VOICE, the signs are dire for the 2d episode of FOX’s WEIRD LONERS.

COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night last year and same night last week.

Daily Comp 3way 2015 MON.6 Apr V2


CABLE RATINGS: Come back this afternoon for detailed demographic ratings for top cable programs from this day.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.