BACHELOR IN PARADISE dropped, but still easily took the night. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of […]

Updated London Summer Olympic ratings chart.  Preliminary 9.3 Adult 18-49 rating last night (back on track and higher than previous recent summer games on this night). Average through 12 nights now 10.3 rating, down a tenth from yesterday but still four tenths ahead of Beijing.

Score another nightly victory for NBC in its early roll-out.  The network averaged a 2.9 rating with Adults 18-49 from 8-11 pm last night, which got off to a solid start at 8 pm with night two of The Voice (3.9 rating for the hour, with a 3.6 rating at 8:00 and a 4.2 rating at 8:30). […]

People aren’t all that interested in renting an apartment from the devil. ABC:  666 PARK AVENUE won the battle of scripted hours at 10PM (both way behind NFL Football, of course), but it lost a third of its lead-in and had the barest of victories, 2.2 vs 2.1–natural post-premiere attrition suggest it’ll fall behind quickly.  […]

        NETWORK FINALS:  SVU lost 0.1 in final numbers.  In addition, THURSDAY NIGHT FOOTBALL adjusted to 3.9, down 0.3 from last week’s final.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  TNT’s NBA doubleheader was at 0.90/0.75.  NFL Network’s share of THURSDAY NIGHT FOOTBALL was at […]

  No one at CBS misses MADE IN JERSEY. CBS:  Without Jersey breaking up the night, both CSI NY and BLUE BLOODS were up by 0.2 to 1.4, giving the latter a tie for the 10PM lead.  Even the NCIS rerun at 8PM managed a 1.2, higher than new episodes of Jersey had been doing. NBC:  Perhaps dented a bit by the stronger CBS competition, GRIMM was […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & […]

Yesterday we did our homework and reviewed the groundrules for calculating the meaning of primetime network ad rates listed by Ad Age in its yearly survey.  So… all that being said, where are the networks making their money this season?  Or not? A quick refresher on some critical numbers:  the typical 1-hour TV episode has […]