The second Thursday of the season is down a relatively modest 13% collectively for the broadcast networks (10.2 Adult 18-49 rating last night versus 11.7 last fall on this night). Thursday Night Football (Cardinals at Rams) on the NFL Network had limited impact on the fast nationals.  The game was aired locally in Phoenix on […]

  Live programming like last night’s WORLD SERIES Game 7 are understated in the fast nationals below because of live viewing on the west coast before 8-11PM PT. The numbers below for FOX should rise about +15% in the official nationals later today. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays […]

Pretty much a train wreck on network TV last night.  CBS stumbled to a first place victory in the preliminary fast nationals with a 2.7 rating in prime time.  ABC plunged from a 3.3 last week to a 2.6 this week (mainly due to the collapse of Nashville in week two and an okay opening […]

A quick update. SEASON TO DATE through five full weeks (32 nights of official ratings and 3 nights of adjusted fast nationals), NBC is averaging a 2.73 rating in prime time (up 19% from the same period last year). FOX is now second with a 2.37 (down 21%). CBS is now third with a 2.27 (down […]

  This is the time of year when tiny upticks in the ratings are taken for signs of health, and thus last night’s 0.1 increase for BEAUTY & THE BEAST bought it a full season back-order today, much as the previous night’s stunted Chicago Fire increase had done at NBC.  Beauty, to be fair, is […]

  Another quiet Friday on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows […]

On the network’s menus for Thanksgiving Eve:  heaping platters of series lows.  (It should probably be noted that the reason it made sense for 3 networks to air new episodes last night, despite the anticipated lack of available viewers, is that Black Friday retailers and studios with new holiday movies still created demand for commercials […]

  FLIRTY DANCING didn’t dazzle. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the chart. […]