One point worth noting about last night’s typically low-rated Saturday numbers:  the highest-rated show of the evening was an SNL Valentine’s Day clip show at 1.3, suggesting an audience that’s primed for tonight’s 4 1/2 hour 40th Anniversary extravaganza. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser […]

  An even quieter Friday than usual on the networks. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

  NETWORK UPDATE:  There was no relief for NBC in final ratings, which didn’t budge any of the network’s shows as much as 0.1.  In fact, the night’s only adjustment was a 0.1 drop for BACKSTROM. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): […]

  This wasn’t what NBC had in mind. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

The AUDIENCE MAP series continues with a look at the detailed demographics for NBC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 […]

  NETWORK UPDATE:  The unstoppable EMPIRE gained another 0.1 in final numbers, putting it at an astonishing 4.8.  It took AMERICAN IDOL along for a 0.1 boost of its own, and ARROW had an extra 0.1 as well.  The rest of the adjustments were less pleasant, with 0.1 drops for THE GOLDBERGS, BLACK-ISH, THE MENTALIST, CRIMINAL […]

  Amazingly, EMPIRE continues to climb. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  There were quite a few 0.1 increases from this morning’s numbers, with the gifted including NCIS, NCIS:LA, PERSON OF INTEREST, the 8PM PARKS & RECREATION, ABOUT A BOY and THE FLASH.  (There were no changes in the ratings for either episode of FRESH OFF THE BOAT.) Ratings in key demos for the […]