February 13, 2015


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Written by: Mitch Metcalf
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The AUDIENCE MAP series continues with a look at the detailed demographics for NBC’s primetime schedule for this season to date.  As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below.  Programs in the chart are grouped by night so you can see the audience flow from 8:00 pm/ 7:00C to 11:00 pm/10:00C.  Also, we have added the number of telecasts after each program title in the chart below.  The telecast count represents the number of original and repeat telecasts in the average for each show.  Programs that have aired on multiple nights are condensed into one number.  For example, the 10 episodes of The Blacklist include 8 Monday telecasts, 1 Sunday telecast and 1 Thursday telecast below.  The show remains listed on Monday since that is the predominant night of the week this season.

NBC is a really tale of two schedules.  Nights with the NFL, The Voice and The Blacklist offer green (above average) boxes in the chart below, representing double-digit shares that extend into a broad range of viewers of all ages.  And then there’s the worst of times.  All the other time periods and nights are a hot mess.  At best, some programs turn green but only with viewers over 50 or 65 (mainly procedural dramas from Dick Wolf).  Moreover, the rest of the schedule is stuck in the yellows and reds with young adults, low single-digit demographic shares as far as the eye can see.

How does your favorite NBC show look? Check it out below. 

Audience Map NBC Prime Fall 2014 Across

The chart above color codes the audience segments by comparing the viewing levels of all the NBC shows against each other, across the entire primetime schedule.  In contrast, the chart below color codes the audience segments show by show, by comparing the viewing levels within each show individually.  Even a show like A to Z boasts green boxes in the chart below, because that 3.6 share with women 50-54 is, well, as good as it gets for that program.  The data in both charts are the same — the color comparisons are just presenting different angles.  Use the one that best meets your needs or preferences.

Audience Map NBC Prime Fall 2014 Within

Coming next week: the AUDIENCE MAP for next week has not yet been selected.  Have an idea for the next Map?  Post it in the comment section below.

Also, visit other AUDIENCE MAP posts.


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.