Last night belonged to football and CBS–but it wasn’t as big as it could have been. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people […]

Today we continue our AUDIENCE MAP series, which started with a look at the debut of FOX’s Empire and the premiere night trends for American Idol.  This week we take a look at some of the biggest sports telecasts in the past 12 months.  As a reminder, the audience shares for 30 distinct gender-age groups […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2).

  SHARK TANK towered over everything else on Friday night network TV. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

  NETWORK UPDATE:  AMERICAN IDOL gained 0.1 in final ratings, and the WORLD DOG AWARDS also retrieved an extra 0.1. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Sports topped Thursday cable, with TNT’s NBA doubleheader at 1.01/0.73, and Syfy’s WWE coverage between them […]

  AMERICAN IDOL continued its slide. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow the […]

  NETWORK UPDATE:  AMERICAN IDOL gained 0.1 to 3.0 in final Wednesday numbers (EMPIRE stayed put with its giant 4.0).  BLACK-ISH, however, fell to an even deeper series low, down 0.1 to 1.9.  It would be no shock if ABC swapped BLACK-ISH with THE GOLDBERGS on Wednesdays to get the new show away from the […]

  EMPIRE is the real thing. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]