A Happy 2020 to all our readers. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

Viewers bid a fond XOXO to Gossip Girl. CW:  The final episode of GOSSIP GIRL earned the show its best rating of the season by a considerable margin, with a 0.8 (although it’s a sign of where the series ended up that this was still below a typical episode of Vampire Diaries or Arrow).  The […]

  Night 14 of the OLYMPICS dipped again, although not as badly as parallel nights in other Summer Games. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

Not a good night for newcomers. NBC:  Even though THE BIGGEST LOSER was steady from last week at 2.4, DECEPTION fell a heavy 0.4 to a third-place 1.6 in its hour.  Worse yet, it slid during the course of the broadcast, with a 1.5 at 10:30PM suggesting that it hasn’t yet found its level.  At […]

  The Battle Of the Royals was a draw. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

Compared to the return of Smash, the season premiere of Community looked like–well, a smash. NBC:  Were they just curiosity-seekers, intrigued by the show’s overhaul, or fans who will stick around?  We’ll find out next week, but for one night at least, a network desperately in need of good news got a bit, as COMMUNITY […]

February sweeps comes to an end. NBC:  The Peacock may have had a sweeps of historically awful proportions (as has been widely reported, this is the first time ever that a major English-language network has lost to Univision during a sweeps month–and it wasn’t close), but there was a tiny bit of good news last […]

On a night of reruns, no one sought out the original programming either. FOX:  Remember when the knock on X-Factor was “well, it’s no AMERICAN IDOL“?  The distance is narrowing:  last night’s 3.6 for Idol matched the X-Factor season high, and wasn’t that far over X-Factor‘s 3.0 fall average.  It was also a scary 1.8 […]