Updated Olympic nightly ratings track and Olympics averages through Thursday, Aug 2.

The Republican miniseries ends.  Also, last night’s preliminary numbers are more preliminary than usual, because preseason NFL football made for lots of local preemptions. NBC:  An odd evening.  Again, numbers may be skewed by local football, but it appears that facing original scripted competition for the first time all summer was a good thing for […]

The networks premiered their Wednesday nights last night (mostly), and they finished in the order we forecast back in May (FOX #1, CBS and ABC fighting for #2, and NBC a distant #4).  But three of the four networks are well below our predicted rating levels and well below the ratings from the Wednesday premiere […]

  NOTE:  ABC and CW ratings may be inflated by local preemptions for MONDAY NIGHT FOOTBALL. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of […]

Tuesday prime time averages from the third week of the season show a 17% decline in live+same day DVR viewing for the four broadcast networks (from an 11.3 combined Adult 18-49 rating for the four networks on the same night last year to a preliminary 9.4 last night).  This is a bit better than the […]

  Something went right for the TONY AWARDS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

. We’re 4 full weeks into the season, and it’s time to ask:  What do we know now that we didn’t know a week ago? Reruns Are Bad.  In the past few days, ABC has ordered extra episodes of GREY’S ANATOMY, MODERN FAMILY, THE MIDDLE and CASTLE, increasing their orders to 23-24 episodes each for […]

Halloween always depresses television usage levels of 2-34 year-olds, but last night it looks like 35-49 year-olds also took the night off from watching TV in greater than normal numbers.  Just an awful night for network TV, with season lows reached on various shows.  FOX won the night with only a 2.7 adult 18-49 rating, […]