NBC’s prime time Wild Card game Saturday night (Minnesota at Green Bay) easily destroyed the competition — a 9.2 rating with Adults 18-49 from 8-11 pm against a 1.9 rating combined for CBS (0.8), FOX (0.7) and ABC (0.4).   The 9.2 fast national rating should rise to around a 10.6 rating in the official nationals. But […]

  Returnees were steady or slightly down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and […]

SUNDAY SPORTS.  The calm before the storm of next week’s Super Bowl Sunday: the most watched sporting event of the year, the most watched telecast of the year, and the most viewed day of the year.  A kind of typical winter Sunday with two NBA games on ABC and a golf tournament on CBS with […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). COMPARISONS TO SIMILAR NIGHTS: Preliminary adult 18-49 ratings versus the same night […]

No one found a Week 2 bounce. FOX:  The season’s second episode of TOUCH fared even worse than last week’s season premiere, dropping 0.2 to a 0.7 that makes Fringe seem high-rated in comparison.  Touch couldn’t blame its lead-in, as KITCHEN NIGHTMARES edged up to 1.1 at 8PM.  Viewers had better hope Kiefer Sutherland and […]

  FOX opted for stability today and renewed NEW GIRL, THE FOLLOWING, THE MINDY PROJECT and RAISING HOPE for next season.  The first two were no-brainers.  Even though New Girl isn’t the breakout smash the network had been hoping for (especially this fall, when The Voice boosted Go On‘s ratings), it’s FOX’s highest-rated live-action comedy […]

Splash makes a ripple. ABC:  The debut of SPLASH gave the network a 2.6, beating everyone but CBS in the hour, and marking ABC’s best result in that slot all season.  Of course, next week it’ll be facing The Voice results, so its degree of difficulty is about to climb steeply.  A DANCING WITH THE STARS special […]

  Vegas doesn’t travel well. CBS:  It’s probably time for VEGAS to cash in its chips after a weak 0.9 Friday debut.  The number was particularly ugly because the shows that surrounded it, UNDERCOVER BOSS and BLUE BLOODS, were so much stronger, with Boss at 1.5 (up 0.1) and Bloods even at 1.4.  That means […]