THURSDAY USA:  The night started out weakly with the premiere of reality show SUMMER CAMP, which only had a 0.5 rating among 18-49s year olds, and 1.1M total viewers. That seemed to set the tone for the evening, since airing for the first time in 2 weeks (due to July 4th preemptions), BURN NOTICE […]

  Perhaps the networks should consider combining Monday’s two successful shows for a dating series that takes place under a giant glass–wait, that’s what reality television is already. CBS:  One of the largest-scale episodes of UNDER THE DOME since the pilot stayed essentially steady, down 0.1 to 2.7 and the highest-rated show of the night.  […]

  Amazingly, the phenomenon that is DUCK DYNASTY may still not have peaked.  Last night’s Season 4 premiere on A&E hit a new high, with 11.8M viewers (more than 2M more than April’s Season 3 finale), and an 18-49 number that should translate into a 5.0-5.1 rating (almost a full point above April’s 4.3).  That’s […]

Wednesday ratings last night and last week, with a comparision to Thursday the same week last year (because the similar Wednesday last year had the NFL kick-off game, which was displaced by coverage of President Obama’s acceptance speech for his second Democratic nomination).  Tomorrow we will compared tonight’s NFL premiere game with the unusual Wednesday […]

  For one last glorious night, Walter White truly was The One Who Knocks. AMC:  Ratings for the finale of BREAKING BAD smashed through even the huge expectations.  The show was watched by 10.3M people in its 9PM airing.  That was almost 40% higher than last week–which was itself a series record.  It was the […]

  AMERICAN NINJA WARRIOR returned diminished. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons […]

  As a rule, broadcast network schedules are released to the media about two weeks in advance, so as the fall season moves toward the beginning of November sweeps on Halloween night (ooooh, scary!), any  network that wants its changes to have effect during sweeps–still very important to stations, especially the 10PM hour that leads […]

DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]