The prime time portion of the Opening Ceremony of the London Olympics averaged a stunning 12.4 rating with Adults 18-49, blowing away last year’s 10.3 rating from Beijing (which was very good for an Olympics not hosted by the United States).    The half-hour ratings for the prime time portion of the telecast showed solid […]

  DANCING WITH THE STARS had a mild bump in its season premiere. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the […]

NBC wins a night it would have won even without the Olympics. NBC:  AMERICA’S GOT TALENT was the highest rated show of the night with the same 2.7 rating it had before the Olympics.  A cutdown version of the STARS EARN STRIPES premiere was at 1.4 against weak competition at 10PM. FOX:  HOTEL HELL built […]

  Just about everything not on CBS was down. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings […]

The second Friday of the new season was down 16% in the fast nationals from last year (4.7 rating with Adults 18-49 TOTAL for the four broadcast network versus 5.6 the same night in 2011). It’s pretty much a disaster for CBS and FOX on this night.  CBS has plunged 31% on the night from […]

  Halloween seemed to hurt some networks more than others. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). […]

Only one of last week’s premieres held its number. CW:  What does it say about the broadcast season when the only good news on a fall night came from CW?  ARROW is looking like a genuine hit with a steady 1.3, beating hapless NBC in the hour (see our not-so-enthusiastic pilot + 1 review here).  […]

  Once upon a time, there was a single-camera sitcom pilot at NBC called UP ALL NIGHT.  It was the story of Reagan and Chris Brinkley (Christina Applegate and Will Arnett), who had to cope with becoming new parents and the resulting loss of their “coolness” factor.  Chris was a stay-at-home dad, while Reagan worked […]