DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). PREVIOUS SATURDAY NETWORK SCORECARDS (FAST NATIONALS) PREVIOUS SATURDAY CABLE & BROADCAST NATIONALS […]

FOX ruled summer Wednesday yet again last night with a 2.4 preliminary Adults 18-49 rating for So You Think You Can Dance from 8-10 pm (down from a 2.7 last week and a 2.8 on the same night last year). It wasn’t like there was any competition on the other networks.  CBS finished a very weak second with a 1.1 […]

  BROADCAST FINLS ABC:  The PAC-12 CHAMPIONSHIP GAME was at 0.95. CBS:  SWAT aired a new episode for the first time since November 12, up a tenth to 0.54.  MAGNUM PI, back from an off-week, was down a tick to 0.42, and BLUE BLOODS, ditto, was down 0.07 to 0.39. NBC:  BAKING IT was at […]

Nielsen announced planned delays for daily national ratings (cable and broadcast programs) the rest of this week.  This is how the week’s ratings should roll out.  We will update these times if anything changes. Saturday Jan 10 nationals rescheduled to Tuesday 1 pm 3 pm PT (normally Tuesday morning) Sunday Jan 11 nationals rescheduled to Tuesday 1 pm […]

  The broadcast networks will officially announce their schedules next week at the Upfronts in New York, but before that happens, Mitch Metcalf and I, along with veteran network executive Ted Frank, have put together our own versions–reflecting the needs and possibilities of each network, as we’d previously detailed.     We’ve posted our recommended […]

  BROADCAST FINALS ABC:  The networks generally returned from their holiday breaks.  AMERICA’S FUNNIEST HOME VIDEOS had aired a December 26 episode, and it was down a tenth to 0.33.  The rest of the lineup hadn’t aired since December 5, and compared to that night, CELEBRITY WHEEL OF FORTUNE climbed 0.13 to 0.51, SUPERMARKET SWEEP […]

Lots of moves from ABC, some–but not all–of which we anticipated.   Let’s take a look night-by-night: MONDAY:  The aging DANCING WITH THE STARS isn’t ideal, but as we anticipated, it’s the best ABC is likely to do on the night for now, paired with the returning CASTLE.  

The MLK holiday will cause delays for national U.S. television ratings (live+same day cable and broadcast) for several days. This is how the cable and broadcast nationals should roll out the next week or so. We will update this schedule if anything changes.  (All times Pacific.) Friday 1/14 nationals available Tuesday 1/18 by 2 pm […]