Last night ABC won prime time easily with a 2.2 fast national rating with adults 18-49 for the thrilling overtime upset of Stanford over Oregon.  We estimate that the game will go up to around a 2.5 rating in the official nationals (which will properly count the Pacific time zone, scheduled to be released Tuesday […]

  Tis the season for reruns. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis follows the […]

Lingerie beats larynxes. CBS:  The VICTORIA’S SECRET FASHION SHOW, while down almost a ratings point from last year’s installment, still scored as the highest-rated show of the night (doubling recent numbers for Vegas in the hour), its rating more than those of ABC and NBC combined.  Earlier in the evening, the 48-year old RUDOLPH THE […]

  One newcomer was big, one was fine, and one was off-key. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary live+same day key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age […]

  Night 6 of the Summer OLYMPICS is typically down, but this year’s drop was more steep than most. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands […]

THE WEEK.  For the recently completed week ending Sunday (December 31, 2012-January 6, 2013), NBC maintained first place with a preliminary 2.75 adult 18-49 rating in prime time.  The week was supported by NBC’s final NFL game of the season (an NFL Wild Card game on Saturday night, which should go up to a 10.6 rating).  But […]

        NETWORK FINALS:  There were no changes from the preliminary Tuesday ratings.         Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  History’s CURSE OF OAK ISLAND dropped 0.06 from last week to 0.68 but was still Tuesday cable’s dominant leader (with a lead-in hour at 0.23), and […]

  Note that although NBC aired a national PRESEASON NFL game last night, other local stations aired competing local games, so there may be an unusual number of adjustments this afternoon. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews […]