> Welcome back to Network Scorecard, where we consider the perplexing case of AMERICAN IDOL. FOX:  It’s now clear that the biggest story of the 2011-12 television season is the slump in established reality-competition franchises.  Idol joins Dancing With the Stars and The Biggest Loser with a nearly 30% decline from last year’s Wednesday average.  […]

        NETWORK FINALS:  The AMERICA’S GOT TALENT clip show gained 0.1 in final numbers, and the rerun of LIFE IN PIECES lost the same.           Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  The return of Tru’s IMPRACTICAL JOKERS topped Thursday cable at 0.54.  On MTV, […]

        NETWORK FINALS:  As expected, DANCING WITH THE STARS and EMERGENCY CALL both dropped after adjustment for local NFL coverage.          Broadcast Official Nationals Program Ratings Chart     CABLE HIGHLIGHTS:  ESPN’s MONDAY NIGHT FOOTBALL was down 0.38 to 3.19.  Cable news was led by Fox News’s HANNITY at […]

> I’m not sure why shows on the CW feel it necessary to over-saturate with wall to wall and poorly placed music in order to appeal to viewers.  It seems to me that the target demo that voraciously downloads music is also a generation that is much savvier than any of us was pre-iTunes.   A […]

  NETWORK UPDATE:  The only change from this morning’s numbers was a 0.1 bump for NCIS: NEW ORLEANS. Ratings in key demos for the Top 25 original cable telecasts (plus a few other lower-rated but noteworthy programs): Bravo was at the top of Tuesday cable with REAL HOUSEWIVES OF BEVERLY HILLS, down 0.05 to 0.89.  […]

  A busy night, but not a particularly well-watched one. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis […]

        NETWORK FINALS:  ABC’s COLLEGE FOOTBALL game adjusted up 0.1 to 0.9, and FOX’s game adjusted up 0.3 to 3.6.  In another college football-related adjustment, the rerun of BULL lost 0.4 in final numbers.  The rerun DATELINE also dropped 0.1.         Broadcast Official Nationals Program Ratings Chart     […]

  Not a great night for CBS. DEMOGRAPHIC DETAIL: For each broadcast program (or hour segment), the chart below displays preliminary key advertiser demographics (adult 18-34, 18-49 and 25-54 ratings), audience skews (women 18-49, men 18-49 and adults 50+ shares) and total viewership (thousands of people over the age of 2). Ratings analysis and comparisons follow […]