June 24, 2011

THE BIJOU BULLETIN: “Spy Kids 4” Stinks (Intentionally)

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Written by: Mitch Salem
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Get all the stench jokes out of your system:  come August 19, the new SPY KIDS:  ALL THE TIME IN THE WORLD won’t just be in tired old 3D, but in what they’re calling the 4D of Aromascope.  In other words, everyone will be issued scratch ‘n sniff cards, and at various times in the movie, we’ll all be prompted to take a whiff.  If previous curiosities like Hairspray‘s Odorama (this was before it was a John Travolta musical) are any sign, expect some innocuous scents and a few that are really foul. The good news:  no extra surcharge for the privilege of sniffing.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."