April 28, 2012

THE SKED: “Best Friends” Not Forever

More articles by »
Written by: Mitch Salem
Tags: , , , , ,


Some shows, believe it or not, are too low-rated even for NBC.  BEST FRIENDS FOREVER has exhausted its single joke (the strain caused on star/co-creator Lennon’s live-in relationship when neurotic, boundaryless pal/co-creator Jessica comes to stay) and been yanked off the network’s Wednesday night schedule.  If its remaining episodes are to be seen on the air at all, it’ll be in the dead of summer.

Despite some good reviews, BEST FRIENDS was barely even sampled by viewers.  It debuted with a lousy 1.2 rating in 18-49s, and promptly declined to 0.9 and then 0.8, losing half its lead-in from OFF THEIR ROCKERS.  NBC will air an extra Rockers this week, which should at least stabilize the hour, and hasn’t announced yet what will air in the slot for the rest of May Sweeps.


About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."