March 28, 2012

The Sked: Cable Ratings March 20-26

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Written by: Mitch Metcalf
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>A quiet week on cable with no program topping a 2 rating with Adults 18-49.  With Walking Dead and Jersey Shore ending their seasons, the true granddaddy of lowest common denominator programs, WWE on USA, leads the pack this week with an okay 1.8 rating. 

AMC’s Mad Men returned to the Sunday at 9 pm time period with an unspectacular 1.2 rating, a fairly typical premiere for the much admired but relatively little-watched period piece.  Rather than being a real competitor in the hour (I admit, I bought into the well-orchestrated hype and thought the show could break out after its long absence), Mad Men ranked #8 among English-language programs Sunday at 9 pm: #1 Desperate Housewives ABC 2.6, #2 Family Guy FOX 2.1, #3-tie The Good Wife CBS 9:19 pm 1.8, #3-tie Celebrity Apprentice NBC 1.8, #5 NBA Miami at Oklahoma City ESPN 1.6, #6 Real Housewives Atlanta Bravo 1.4, #7 Ax Men History 1.3, #8 Mad Men AMC 1.2.     

Click “read more” to see the updated weekly cable chart.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.