March 31, 2012

The Sked: FRIDAY RATINGS — ABC Catches Lottery Fever

More articles by »
Written by: Mitch Metcalf
Tags: , , , , ,

>On an otherwise typically sluggish Friday night of broadcast television, one program topped a 2 rating: ABC’s 20/20 from 10-11 pm, smartly pegged to the enormous $640 million MegaMillions jackpot.  The news magazine trotted out stories of past lottery winners, busted fortunes, and the math and “winning strategies” behind the bouncing lottery balls.  

The timely new magazine built from a 2.0 from 10:00-10:30 to a 2.2 from 10:30-11:00, complete with a countdown clock to the 11:00 pm ET drawing.  These numbers were enough to convincingly beat the more expensive scripted cop/family drama Blue Bloods on CBS (1.6 rating in each half hour) and fellow news magazine Dateline (1.1 and 1.3 by half hour).

In the battle of the narrow sci-fi/fantasy genre hours, NBC’s Grimm and FOX’s Fringe tied at a soft 1.2 rating at 9 pm, behind CBS’s CSI: New York (1.6) and Primetime: Would Would You Do? (1.5).  Grimm‘s last original episode on March 9 scored a 1.5 rating, while Fringe rebounded from last week’s particularly bad 0.9 rating. 

At 8 pm, Undercover Boss on CBS won the hour with a 1.8 rating, beating a repeat Shark Tank on ABC and Kitchen Nightmares on FOX (both 1.2 rating).  Who Do You Think You Are? on NBC struggled with a 0.8 rating, featuring a very un-promotable name (Rita Wilson searching for her ancestors).  


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.