March 17, 2012

The Sked: FRIDAY RATINGS March 16

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Written by: Mitch Metcalf
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>CBS had a good night with the NCAA basketball tournament, averaging a preliminary 2.2 rating with Adults 18-49 from 8-11 pm and beating the 1.5 rating from last year’s comparable night.  Credit goes to a thrilling upset by 15th-seed Lehigh over 2nd-seed Duke in the Southern region.  CBS’s coverage of the climax of that game peaked at a 2.7 from 9:00-9:30 and a very un-Friday-like 3.1 from 9:30-10:00 pm.  

ABC was second with a 1.5 rating from 8-11 pm, with Shark Tank (1.7, up from 1.4 last week when it faced Undercover Boss as usual), Primetime: What Would You Do? (1.5, up from 1.2 last week) and 20/20 (1.4, up from 1.3 last week).

FOX was third with a 1.1 rating with two episodes of Kitchen Nightmares scoring a 1.1 rating.

NBC crashed to a 0.8 rating for the night: Who Do You Think You Are? (0.7 for a repeat last night, down from a 1.0 for last week’s original episode), Grimm (also a 0.7 for a repeat, down from last week’s 1.5 for an original episode) and Dateline (1.0, down from 1.3 last week).

The CW averaged a 0.6 last night: Nikita (0.5 rating for an original episode, down from the 0.4 last week for a Vampire Diaries repeat) and Supernatural (0.7, down from a 0.3 for last week’s repeat).


About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.