October 1, 2011

THE SKED: Friday Ratings – Network Scorecard – 9/30/11

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Written by: Mitch Salem
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It being a Friday, not a single show on network television could even manage a 2 rating in 18-49s.  Even within that narrow radius, though, there was room to be a loser.
CBSA GIFTED MAN (see our Pilot + 1 Review) had little room to fall after a blah debut, and now it has none at all:  its 14% drop from the premiere isn’t a bad retention, but its 1.2 rating is considerably lower than anything else on the network’s Friday, and although the show easily wins the timeslot with older viewers, it may be doomed if it drops any lower.  BLUE BLOODS and CSI:  NY held up the flag for original scripted programming on Fridays.

FOX:  FRINGE‘s 1.2 was a bad 20% drop from the season premiere, and the show is again stepping dangerously close to the area where FOX will finally give up on it.
NBC:  The network again went the promo route in the night’s first hour, repeating UP ALL NIGHT and WHITNEY to negligible results.  DATELINE was down considerably from last week, but still pulled a decent number for 2 hours.
ABC:  Promo runs of MODERN FAMILY, SUBURGATORY and PAN AM at least hit a 1.0 or more, but of course those shows were more successful than NBC’s to begin with.  With a weaker Dateline as competition, 20/20 even edged up a bit.

CWNIKITA and SUPERNATURAL were pretty much stable with last week, which this network will count as a win.

About the Author

Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on and In addition, he is co-writer of an episode of the television series "Felicity."