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It was a sleepy first Friday for premiere week.
CBS: The network’s marketing team doesn’t have all that much to boast about this week: 2 Broke Girls had a monster opening, but that was because of its even more monstrous 2 1/2 Men lead-in, and now A GIFTED MAN follows Unforgettable and Person of Interest in generating only moderate interest. A 1.4 isn’t necessarily a death sentence on Fridays, but being CBS’s lowest-rated show on the night might be; certainly any further decline in that number would be cause for alarm. Blue Bloods and CSI New York both opened around their season averages.
FOX: At this point, the FRINGE audience is what it is, within a couple of tenths of a point. Its 1.5 last night was in line with the numbers it was doing on Fridays when it was renewed last spring, so presumably if it can stick around that level, it’ll continue to survive.
CW: Not a surprise that NIKITA took a hit away from its strong Vampire Diaries lead-in on Thursdays. but even by the CW’s standards, 0.6 is a tiny number, and if it falls any further, the show may be in trouble. Supernatural‘s 0.8 looks comparatively strong.
NBC: The Peacock used the first hour of the night for promo purposes, repeating UP ALL NIGHT and WHITNEY to limited results. DATELINE perked up nicely for the remainder of the evening.
ABC: Also went the promo route, with MODERN FAMILY and REVENGE repeats for the viewers who don’t have or know how to use their DVRs. 20/20 wasn’t a factor at 10PM.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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