October 29, 2011

The Sked: FRIDAY RATINGS October 29

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Written by: Mitch Metcalf
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>Game 7 of the World Series averaged a 6.8 Adult 18-49 rating in the fast nationals.  Given the usual bump in the official nationals (to account properly for the Western time zones), we are estimating the official national rating for the game to be around a 7.9.  Assuming that number, FOX would average a 7.2 rating two days into the sweep, up 159% from the same period last November.

          2011 vs 2010 Through Day 2 of 28

                 2011    2010
          FOX     7.2     2.8     +159%
          CBS     2.1     2.6     -18%
          ABC     2.0     2.3     -13%
          NBC     1.6     1.8     – 9% 

NBC’s original lineup of Chuck (1.0), Grimm premiere (2.1), and Dateline (1.3) averaged a 1.5 rating for the night, ahead of the 1.1 the same Friday last year averaged.  So despite the bruising competition from the World Series, NBC actually made up a little ground two days into the sweep. 

CBS decided to go all repeats against Game 7, with A Gifted Man (0.9), CSI New York (1.1), and Blue Bloods (1.4) averaging a 1.1 for the night (down from a 1.7 the same night last year).

ABC’s lineup acted like repeats (Extreme Makeover Home Edition, 1.0 at 8 pm and 1.1 at 9 pm, and 20/20, 1.2 rating) and averaged a similar 1.1 for the night.  Last year on this night ABC averaged a 1.6 rating.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.