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ABC is going to give GCB a try in the Sunday 9PM Desperate Housewives slot on April 8. The original plan had been to air a repeat Housewives that night, but instead GCB will air back-to-back fresh episodes 9-11PM. It’s not entirely clear how informative the test airing will be, because on April 8 not only will Once Upon A Time be a repeat at 8PM that will reduce its lead-in, but both CBS and FOX will also be in repeats.
GCB‘s ratings have so far been within a narrow range of 2.0-2.3, holding the Housewives audience fairly well (2.5-2.6 in the same period), but not showing any breakout potential. The April 8 result should suggest whether the show is capable of standing on its own. And if the experiment fails, at least the network will have burned off its GCB order that much faster.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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