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There’s going to be a 7th game of the 2011 World Series, and when it’s over, either Texas or St. Louis will be the winner.
The loser, though, will be NBC.
GRIMM, the network’s last chance for a new fall hit and the subject of exhaustive promotional efforts, just smashed against an exceptionally high outfield wall. Even diminished by a Friday airing, a World Series Game 7 is the one baseball game of the year that’s a sure-fire ratings hit. NBC can, and very well may, try to stunt the premiere by re-airing it in one or more slots during the next week, but you can never recreate the moment of premiere, and with mixed reviews, the series will have a tough time capturing the momentum it might have had. (Also part of the collateral damage, of course: the final season premiere of cult favorite CHUCK. And the depressed ratings for all the other networks won’t help CBS’s A GIFTED MAN, which is hanging on for dear life as its back order decision point draws ever closer.)
For NBC, it’s like they say at the end of unfortunate baseball seasons: Wait till next year.
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About the Author
Mitch Salem
MITCH SALEM has worked on the business side of the entertainment industry for 20 years, as a senior business affairs executive and attorney for such companies as NBC, ABC, USA, Syfy, Bravo, and BermanBraun Productions, and before that, at the NY law firm of Weil, Gotshal & Manges. During all that, he has more or less constantly been going to the movies and watching TV, and writing about both since the 1980s. His film reviews also currently appear on screened.com and the-burg.com. In addition, he is co-writer of an episode of the television series "Felicity."
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