February 7, 2012


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Written by: Mitch Metcalf
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>In the metered market overnights Monday, NBC won every half hour with the time period premiere of The Voice and the debut of Smash.  

The Voice started at 8:00 with a 14 household share (How I Met Your Mother was second with a 10 share) and built to a 15 share at 8:30 (2 Broke Girls was next with an 11), a monstrous 17 share at 9:00 (Two and a Half Men with a 12) and a 16 share at 9:30 (Mike & Molly was next with a 10).  Extremely impressive.

At 10 pm, Smash dropped to a still very good 13 share from 10:00-10:30 and a 12 share from 10:30-11:00.  (Hawaii Five-O was next with an 11 share and Castle pulled a 10.)

Smash dropped a little over one full household rating point at the halfway point, indicating the 18-49 rating (available soon) will drop about half a rating point, about the fall-off we forecast.  However, the actual 18-49 rating levels will be significantly higher than forecast for Smash.  It’s off to a good start, but the real question is can it sustain the level in the coming weeks.  Either way, The Voice is the real deal, and American Idol definitely hears footsteps behind it.

About the Author

Mitch Metcalf
MITCH METCALF has been tracking every US film release of over 500 screens (over 2300 movies and counting) since the storied weekend of May 20, 1994, when Maverick and Beverly Hills Cop 3 inspired countless aficionados to devote their lives to the art of cinema. Prior to that, he studied Politics and Economics at Princeton in order to prepare for his dream of working in television. He has been Head of West Coast Research at ABC, then moved to NBC in 2000 and became Head of Scheduling for 11 years.